Stay Ahead: How Three Companies Mastered Evolving Marketing Trends

In the ever-evolving landscape of business, staying ahead of evolving marketing trends is integral to continued success, and it’s the last thing we’re going to talk about this month in our series on business formation. If you missed any of that series, we discussed the framework from brilliant idea to thriving business, the improbable strength…

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Bullseye! Hitting the Mark with Target Audience Personas

We’ve been talking this month (here and here) about some of the initial and critical steps to take when evolving your brilliant idea into an excellent business. Today we’re going to talk a little bit about finding your target audience, because until you narrow down your ideal customer, you’ll just be throwing paint at the…

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Unlock Market Insights with Effective Market Research

Last week we talked about a tried and true framework to help us move from brilliant ideas to thriving small businesses. One of the things we mentioned was the importance of conducting market research. Market research seeks to help you understand your target audience, competition, and industry trends. There are a lot of ways to…

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Turn Your Small Business Dream into Reality

My Small Business Dream When people ask me what my job is, I tell them I make small business dreams come true. That’s because, as a business lawyer, I have the extreme privilege of helping dreamers like you at every step of the lifecycle of your business. From the unique idea that keeps you up…

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The Challenges of Succession Planning for Company Founders

Juggling Legacy and Letting Go As a company founder, you’ve put your heart and soul into building your business. But what happens when it’s time to retire or step down from your leadership role? Succession planning is a crucial aspect of any business, but it can be particularly challenging for company founders. In this blog,…

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A Small Business Owner’s Guide to Business Dispute Resolution

Your Guide to Business Dispute Resolution If you own a small business, you know that disputes are an unfortunate but inevitable part of running it. But did you know that there are ways to resolve disputes without going to court? In fact, alternative dispute resolution (ADR) methods like mediation and arbitration can save you time,…

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